BDR Thermea. Creating a shared digital foundation across brands and markets.
Accenture Song & Avanade
Design Lead
Strategy, Product Design, Design System
Starting Point
BDR Thermea’s digital ecosystem had grown across multiple brands, markets, and technologies, making it increasingly difficult to create consistent experiences while allowing each brand to retain its own identity.
The challenge was to create a shared digital foundation that balanced consistency with flexibility while supporting future growth across the organisation.
Approach
We helped define a shared product foundation that balanced consistency with the flexibility each brand needed to retain its own identity.
Supporting that foundation, we created a shared design system built around design tokens using Tokens Studio. This allowed multiple brands to work from the same underlying system while switching colours, typography, spacing, and brand assets through dedicated token sets. Connecting this architecture directly to development helped keep design and engineering aligned, while a branching workflow made changes easier to review and manage.
Together with the transition to Sitecore’s composable platform, this created a scalable structure that could be reused across brands, markets, and future digital products.
Outcome
The project established a shared digital foundation that supported BDR Thermea’s transition to a composable Sitecore platform.
Rather than creating separate solutions for every brand, teams could work from a shared system while preserving individual brand identities. This reduced duplicated effort, improved consistency across markets, and made the platform easier to launch, maintain, and evolve over time.
