dsm-firmenich. Shaping a unified digital experience for the merger of DSM and Firmenich.
Accenture Song
Design Lead
Product direction, Design system, Digital experience
Starting point
Following the merger of DSM and Firmenich, two large digital ecosystems needed to become one coherent experience.
The challenge was not simply to combine websites, but to create a unified platform that could support a new global brand while helping users navigate a complex portfolio of products, services, and business units.
Approach
The work focused on bringing clarity and structure to a large and evolving digital landscape without losing the character of the new brand.
To support that direction, I helped shape the shared vision for the enterprise design system, aligning brand, product, and system thinking around a clear MVP and long-term direction. The system was treated as a product in its own right, with shared ownership, reusable components, design tokens, documentation, and governance to help teams design and build more consistently.
Alongside the design system, I contributed to the information structure and experience direction of the new dsm-firmenich.com platform. The approach centred on simplification, reducing visual, technical, and organisational complexity to create a foundation that was easier to understand, implement, and evolve over time.
Outcome
The project brought two previously separate digital ecosystems together into one coherent experience.
Alongside creating a clearer experience for users, it established a scalable foundation that enabled teams to work more consistently across products, markets, and future initiatives. The work was recognised with both an iF Design Award and a Red Dot Award.
